ABOUT

Our Story
Our journey in the watch business began with a deeply-rooted passion for racing watches, a bond shared between my dad and me. This mutual interest was more than a hobby; it was a foundation for a future endeavor that would grow beyond our imaginations.
As we ventured into the world of watch trading, Luis, a successful author and a pivotal figure in our story, provided invaluable guidance. His book, "Making Thousands by Wearing Expensive Watches," was more than just literature; it was a roadmap to navigating the intricate world of luxury timepieces. Luis's insights into the significance of watches as symbols of art, history, and investment greatly influenced our approach.
What truly set our business apart, in addition to the wisdom gained from Luis's experiences, was our unwavering commitment to transparency. From the outset, we ensured that our buy, sell, and consignment prices were upfront with every customer. This transparency became one of the key pillars of our success, fostering trust and loyalty among our clientele. We believed that an informed customer was not just a buyer but a long-term partner in our journey.
Our business ethos of delivering utmost satisfaction, combined with transparent pricing and the inspiration drawn from Luis's book, underpinned our remarkable growth. We've consistently achieved a 100% year-over year growth since 2017, as evidenced by our eBay metrics.
Our story is not just about the transaction of watches; it's about building relationships based on trust, sharing the passion for horology, and maintaining integrity in every aspect of our business.
Inspired by Luis's journey and driven by our commitment to transparency and excellence, we've created more than a business — we've built a legacy that resonates with every timepiece we curate and every customer we engage with.
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